Marketing on Facebook

Promoting Your Business with Facebook

How to go about promoting your business on Facebook is a huge topic that sits at the intersection of technology, business, and marketing. Many and more sources have been created that deal with marketing on Facebook from a multitude of different points of view. Here are some books available on Audible and the iBooks store:
Social Media Marketing: Learn Strategies on How to Use FaceBook, YouTube, Instagram and Twitter to Grow Your Following, Build Brand Awareness and Drive Traffic to Your Business Audio book published 2017 by R.M. Lewis
Facebook Advertising: Crack the Facebook Ad Code with an Easy-to-Implement Facebook Marketing Plan That Really Works and Reach 4000 Potential Customers Every Month Audio book published 2017 by Riley Reive
Facebook: The Top 100 Best Ways to Use Facebook for Business, Marketing, & Making Money Audio published 2015 by Pro Mastery Publishing
Facebook Marketing: An Hour a Day Ebook published 2012 by John Wiley & Sons, written by Chris Treadaway and Mari Smith

Getting Started

Below are a list of web articles that will help you get your business started on Facebook
Facebook Business: Facebook Basics Guide created by Facebook that walks users through setting up their page, identifying their audience, creating compelling content, advertising, and measuring and adjusting their Facebook marketing strategy.
5 Mistakes to Avoid when Promoting Your Small Business Facebook Page Article that discusses common mistakes and strategies to overcome them when managing a Facebook account for a small business.
A Beginner’s Guide to Facebook Advertising A guide that overviews how to start using Facebook to market your small business that covers: creating a Facebook page, using Facebook ads, creating a strategy for your Facebook campaign, creating an ad budget, choosing a target audience, and more.

Facebook Pages vs Profile

One easy pitfall to avoid is creating the right type of profile for your business. In Facebook, users can create profile pages, group pages, event pages, and pages. You may be familiar with creating a profile page to connect with friends, relatives, and more. However, when we create a Facebook page for a business, we want to create a page. This is actually an important distinction.

According to Facebook, “Personal profiles are for non-commercial use and represent individual people. You can follow profiles to see public updates from people you’re interested in but aren’t friends with. Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. You can like a Page to see updates in News Feed.Keep in mind that each person who signs up for Facebook has one account with login information. Each account can have one personal profile and manage multiple Pages.”

More Reading

How Effective Is Facebook Marketing?
Getting Started with Ads
The Complete Resource to Understanding Facebook Ads Cost

One thought on “Marketing on Facebook

  1. Wow! I found this very informative. Social media has taken the world by storm and we are not always clued up on how to best go about doing business on it safely. Thanks for this blog

    Like

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